BABA AI Guide
Ask BABA anything about your business. Get answers rooted in real business analysis on your organization — not generic advice.
Business analysis for owners who need better answers now
Finally. A Business Partner Who Gets It.
BABA is your AI-powered Business Analyst — helping small business owners cut through the chaos, understand their numbers, and actually run their business instead of being run by it.
Early access. Founder pricing. No fluff.
Revenue clarity
$84.2k+18%
Client Retention
74%
Team Utilization
Expense Mix
Avg. Session Value
$127
Open Roles
2
This Month vs. Goal
91%
BABA Insight
Tighten labor allocation before adding new services. Margin drag is visible in operations, not sales.
What is BABA
What BABA Does
CEO Dashboard
See your business clearly for the first time. Track what matters, spot what's broken, and know what to do next.
Tools Library
Access a library of business exercises and frameworks — the same ones used by professional consultants — filtered for your exact situation.
Who it's for
Built for the Owner Stuck in the Weeds
You started your business because you were brilliant at something. Now you spend most of your time doing everything but that. BABA is for the owner who's wearing every hat, who doesn't have a CFO or a COO, and who needs a clear-eyed partner — not another app to manage.
- You're not sure if your business is actually profitable
- You're making decisions based on gut feel, not data
- Your team is growing but things feel more chaotic, not less
- You know something needs to change, but you don't know what
Who Built This
Built by Someone Who's Been in the Room
BABA was created by a business consultant with a Business Analyst certification from the International Institute of Business Analysis. She has spent years working inside real small businesses as a fractional CFO, COO, and CTO — not advising from the outside, but actually running things from the inside.
She has watched brilliant owners nearly lose everything — not because they weren't good at their craft, but because no one ever showed them how to run their business. She built BABA because every owner deserves access to that clarity, not just the ones who can afford a full-time consultant.
IIBA Certified Business AnalystFractional CFO · COO · CTO ExperienceReal Clients. Real Results.
What We Believe
We Believe
We believe small business owners are doing the work of at least five people. And most of it shouldn't be their burden to carry.
We believe your business should fund your life — not consume it.
We believe burnout doesn't arrive without warning. The signals are often there months in advance. You just need a way to see them, sometimes even for yourself.
We believe data should answer questions, not multiply them.
We believe clarity is a competitive advantage. When your team knows their role, their numbers, and what winning looks like — they stop waiting for you to tell them.
We believe delegation is an act of leadership. The owner who learns to let go is the owner who actually grows.
We believe small businesses aren't the small economy. They're the real one. The people building them deserve the same caliber of tools, data, and strategic support as anyone on the Fortune 500.
We believe the systems that help enterprise companies run shouldn't require an enterprise budget.
We believe good people with great ideas shouldn't lose their businesses — or more — simply because they didn't have the budget for an MBA or the time to become their own CFO.
We believe your business should be something you can step away from for a week and come back to intact.
We believe running a business well isn't magic. It's methodology. And methodology can be learned, built into your operations, and — eventually — handed off.
We believe you belong in the CEO chair. Not doing everyone else's job. Not answering every question. Not putting out fires at midnight.
Leading.
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BABA is currently in development. Join the waitlist to get early access and founder pricing.